Advertising and Public Relations – The Heart of a Forceful Organization

I know it’s cliche to say that my time spent in CAP 220 absolutely flew by but it surely did. … More

Going Ethical in Public Relations Tactics utilizing Modern Social Media

In the past 10 years, social media has completely revolutionized not only the relationships people have with one another but … More

When the Glass Shatters in Public Relations

In the art of crisis communication, public relations practitioners have agreed that there are general principles that should be followed … More

When the Glass Shatters in Public Relations

In the art of crisis communication, public relations practitioners have agreed that there are general principles that should be followed … More

Investigate before you Innovate – Why Research in Public Relations is Key to a Rockin’ Campaign

As a public relations student at Grand Valley, the importance of conducting proper research has been the cornerstone of producing … More

Diving into CAP 220 at Grand Valley State University

Considering I’ve been a declared advertising and public relations major for over a year now, I’ve definitely had some time … More

Thoughts after using the Vivoo health tool

Thanks to Professor Kohens, my Technology in Advertising and Public Relations class was able to try the sleekly packaged Vivoo … More

Transformation In Advertising

For generations, various interactions with companies’ advertising schemes have changed the ways audiences connect with their favorite brands. High-quality images … More

Possible Future Endeavors?

I will dive into the resources provided by Indeed.com and do some research regarding what type of job I want … More

Evolution of Professional Collaboration

It’s hard to believe being college students and business professionals in the year of our lord 2019, that there was … More