I will dive into the resources provided by Indeed.com and do some research regarding what type of job I want in the future, or just job descriptions that interest me!
Job: Social Media Cloud Specialist
Company: Generational Equity
URL: https://indeedhi.re/2pSMB3B
Software / Tech Used:
Salesforce Marketing Cloud (ExactTarget) and hands-on knowledge of Studios and Builders is a must.
Experience with Salesforce.com Administration and configuration is highly preferred.
Must-Have Amp Scripting, Email Studio, Mobile Studio, Audience builder – Contact Builder, Journey Builder, Experience in Data extensions – automation, A/B testing
Salesforce Certified Marketing Cloud Consultant Credential preferred
Experienced in Illustrator, InDesign and Photoshop preferred
Experience with basic HTML (For example, creating tables, links, and bolding)
How could I make myself a candidate? This position defiantly calls for more in-depth technical training. I think in order to feel better comfortable in this position I should try finding an internship somewhere where they incorporate some of these applications to get more comfortable.
Job: Brand Marketing Manager
Company: Wolverine Worldwide
URL: https://indeedhi.re/2MSpJu3
Job Requirements, Software / Tech Used:
Manages key milestones calendar for story development.
Manages the creative brief process to develop category story positioning; manage integrated category content, asset needs, timelines, and budget parameters.
Manages the development of assets to internal and global marketing teams for execution in the market.
Manages seasonal cadence and structure of regional marketing share outs.
How could I make myself a candidate? I think to better serve myself at this position, I should first participate in a study abroad type program potentially in markets where Wolverine is located. This would give me an edge when thinking about campaigns and implementing them into certain cultures.
Job: Cannabis Market Brand Manager
Company: Michigan Supply and Provisons
URL: https://indeedhi.re/32QutFT
Software / Tech Used:
Exceptional verbal, written and presentation skills paired with creativity to deliver unique quality content.
Strong analytical and problem-solving skills with ability to analyze and predict return on investment of marketing campaigns and advertisements.
Ability to manage multiple projects, prioritize and meet deadlines.
Knowledge of or willingness to learn Michigan specific cannabis laws and regulatory compliance is required.
Open availability and can work a flexible schedule.
Proficiency in using MS Office and graphic design software/programs.
Bachelors degree in Marketing, Communications, Graphic Design, or related field preferred.
Ability to travel the state of Michigan, visit stores on a daily basis.
How could I make myself a candidate? Much like the growing craft beer market in West Michigan, I think it will be interesting to see how the Cannabis industry adapts to the market. In order to do this job, I would need more training in MS Office, considering im used to more apple OS apps. I also need experience predicting ROI on marketing campaigns but I believe that could be learned through experience. Also, getting well-read on the new laws that are being implemented would be a priority.
Job: Public Relations Director
Company: Lambert & Co.
URL: https://indeedhi.re/366EPnn
Software / Tech Used:
Advanced demonstration of all components of media and public relations elements, including: earned media, social media, cause marketing, experiential marketing/events, content development, crisis communication and social listening
The behaviors of competent leadership and excellence
Professional client connections that bring in revenue and recognition
Confidence in dealing with clients and difficult situations in a calm and effective manner
The skill of an advisor and consultant
Agility with client financials and budgets
How could I make myself a candidate? In order to make myself a better candidate, I think I first need to get a better grasp of marketing with social media, this includes making specific campaigns and testing different projects out. My potential internship with GRSCI will be the perfect way to gain experience. Also, gaining my recent certifications will help me have a better understanding of the verbiage used in digital marketing/analytics.
Job: Social Media Specialist
Company: Redwater Resturant Group
URL: https://indeedhi.re/2Ppt1qq
Software / Tech Used:
Bachelor’s Degree in Marketing, Advertising, Photography or another related field
2 years of experience as a Social Media Specialist or similar role
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Experience shooting and editing photography at a professional level
Understanding of SEO and web traffic metrics preferred
Experience with audience and buyer persona research
Good understanding of social media KPIs
Knowledge in Adobe Creative Suite
How could I make myself a candidate? I should research certifications for Adobe suits of applications because it is becoming a pretty common theme of jobs requiring a certain amount of knowledge regarding Adobes apps. I also need more experience using evidence from analytics to better construct a buyer persona.
Job: Public Relations Manager
Company: Confidential Automotive Dealers (CA)
URL: https://indeedhi.re/2Js1ron
Software / Tech Used:
Computer skills and knowledge of relevant software (Excel, PowerPoint, Word, MS Project, etc…)
How could I make myself a candidate? Although I am pretty good with Googles Suite of applications, I need to familiarize myself better with Excel and MS Project. These apps have always seemed intimidating to me so being able to find a beginner’s certification or something of the sort would be helpful.
Job: SEO Specialist
Company: Avintiv Media
URL: https://indeedhi.re/2NkxYhc
Software / Tech Used:
Advanced experience with website analytics and SEO tools (e.g, Google Analytics, Google Search Console, Google AdWords Keyword Tool, Active Campaign, AHrefs, SEM Rush, Pitchbox, SEOMoz, or any other SEO Tools)
Experience with on-page SEO (Titles, Meta Tags, website URLs/structure optimization), as well as with all technical SEO elements and optimizations, and off-site SEO
How could I make myself a candidate? To make myself a more stand-out candidate, I need to become more familiar with Google Adwords along with the other various online marketing services they list. Also, an ability to efficiently and comfortably form URL’s in order to optimize them for analytics would be something I need more experience with.
Job: Communications Specialist / Journalist
Company: TechGlobal Inc
URL: https://indeedhi.re/2NmsMtg
Software / Tech Used:
Experience writing 508 accessible content for the web and social media
Training and/or experience with a web content management system, such as Drupal, WordPress or other
How could I make myself a candidate? For government relations rolls specifically, I need to take a class or classes on how to write government-specific documents such as the 508 accessible content they mention in the job posting. Also, although I do have a little experience with WordPress, I need to investigate Drupal to know how some of the skills translate from WordPress or if ill have to potentially teach myself how to use it.
Job: Marketing and Sales Manager
Company: BIPAC
URL: https://indeedhi.re/2MTfyoM
Software / Tech Used:
Proficiency in MS Office suite; knowledge of Salesforce is a plus.
Understanding of traditional and emerging marketing channels.
How could I make myself a candidate? I’ve noticed that multiple job postings have asked for experience with Salesforce. Although I am not that familiar with it, I should start doing some research or asking people I go to school in order to build a better frame of reference. I also need to do some research on the proper marketing channels within the governmental marketing framework.
Job: Marketing Creative Services Assistant
Company: Cowtan & Tout
URL: https://indeedhi.re/2pS21oB
Software / Tech Used:
2+ years of professional experience with Adobe Creative Suite, InDesign, Premier Pro, Illustrator and Photoshop
How could I make myself a candidate? Although I am slightly familiar with Adobe Creative Suite, my knowledge of InDesign, Premier Pro, and illustrator is lacking. I look to see if Grand Valley has any resources regarding those applications, or utilize Youtube and watch tutorials on it.
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